Thought Leaders Are Successful Innovators
Innovation Depends On More Than Product Strategy And Product Marketing
October 18, 2010
Why Read This Report
In the technology industry, thought leadership is as valuable as it is rare. While the industry is full of companies with big ideas, customers treat only a small number of these vendors as thought leaders. Thought leadership depends on a rare combination of traits, all of which describe successful innovators in any industry. However, some of the unique characteristics of the technology industry increase the importance of one of these traits, the ability to communicate success. The choice of communication channels, such as the vendor's Web site, is also an important part of the formula for thought leadership.
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Tools And Templates
Models and Calculators
- ERP And PLM Impose The Same Requirements For Thought Leadership
- For ERPs, Web Sites Provide The Opportunity For Communicating Thought Leadership
- Web Sites Matter For PLM Vendors, Too
Table of Contents
- Thought Leadership Is A Rare Commodity That Depends On More Than Ideas
- Two Companies, United Only In Thought Leadership
- Thought Leadership Is A Matter Of Perception
- Measure Your Thought Leadership Potential
- Supplemental Material
- Related Research Documents
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