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Three Gaming Apps Earn "Engaging" Scores On The App Engagement Index

North American Consumer Technographics® — Revealing The Q4 2014 App Engagement Index Scores Of US Gaming Apps

March 10, 2015

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Why Read This Brief

As consumers shift the time they spend on PCs and TVs to mobile devices, marketing leadership professionals need to shift their advertising budgets in parallel. Forrester estimates that mobile advertising spend — social, display, and search — will increase threefold from 2014 to 2019. As a result, marketers need a way to evaluate which mobile apps will make the best partners and how they can distribute their growing mobile ad budget most effectively across these apps. Forrester's App Engagement Index uses data from Forrester's Consumer Technographics® Behavioral Study to help marketers in this task. The Index scores individual apps using metrics derived from observed behavioral tracking data on smartphones. This report gives more insight into the App Engagement Index scores of gaming apps, which are among the most time-consuming apps for US smartphone owners.

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