Three Must-Haves For Loyalty Strategy Success

May 17th, 2016

With contributors:

Mary Pilecki , Srividya Sridharan , Arleen Chien , Laura Glazer

Summary

Successful loyalty strategies boost customer retention, engagement, and the bottom line. But today, many companies fail because they haven't established the foundation they need to build basic customer understanding, iterate, and collaborate across the enterprise. This report outlines key processes that B2C marketing professionals need to implement when striving to increase customer loyalty. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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