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For CIO Professionals

Thrive With Sustained Innovation In The Age Of The Customer

February 18, 2015

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This is the Executive Overview report in The Innovation Playbook For 2016.

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Why Read This Playbook

Technology enables fundamental change in almost every market. New and old players are disrupting the status quo with new products, services, and business models that help them win, serve, and retain customers in the age of the customer. Innovation has become a primary source of growth and competitive advantage, and the need for innovation underpins senior business leaders' top three issues. But how do CIOs help their firms realize the potential of innovation so their firms become the leaders in this next business cycle? The CIO's role in innovation is to work alongside organizations from across the enterprise to leverage technology and co-create business opportunities. Forrester's programmatic approach will help you build a repeatable process to develop and sustain business innovation within your firm. The four distinct phases of this approach will help you: understand the factors that force the need for innovation; assess and determine your capability for innovation; staff and govern the processes required; and measure, benchmark, and create a culture of innovation. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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