Report

Time-Shifted TV Opens The Doors To Dynamic Ad Insertion And Addressability

Boost Targeting Options For TV With Dynamic Ad Insertions
May 21st, 2014
With Contributors:
Luca Paderni
and Samantha Merlivat

Summary

The digitalization of the TV ecosystem is well underway, and while many challenges remain before addressable TV advertising takes hold, the capabilities exist today for marketers to execute addressable TV campaigns for time-shifted inventory. Marketers sh

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