To Adapt To Direct-To-Consumer Trends, Use A Direct-To-Value Strategy

Brands Benefit From Direct Consumer Relationships That Offer Unique Value
April 2nd, 2019
With Contributors:
Arleen Chien
Miriam Oesterreich
and Christine Turley


This report provides B2C marketers with a template for adapting their strategy to consumers’ evolving purchase drivers and succeeding in the new era of direct-to-value.

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