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For B2C Marketing Professionals

Today's Fragmented Media Landscape Makes Omnichannel Advertising A Must

Landscape: The Omnichannel Advertising Playbook

February 4, 2020

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This is the Landscape report in The Omnichannel Advertising Playbook For 2020.

Why Read This Report

B2C marketers face the challenge of delivering business value and providing consumers with great marketing experiences — and advertising experiences as well. But while consumers' rapidly evolving media consumption behavior offers brands opportunity, it also adds complexity. This report outlines what current consumer media consumption and ad spend trends mean to help brands navigate how to best rethink their own media mix to maximize advertising's impact.

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Table of Contents

  • Consumer Content Consumption Changes Shake Old Ad Paradigms
  • Digital Ad Spend Outpaces Traditional, But TV Still Reigns Supreme
  • Recommendations

  • Don't Abandon Your Approach To Your Media Mix; Rethink It
  • Supplemental Material
  • Related Research Documents

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