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B2C marketers face the challenge of delivering business value and providing consumers with great marketing experiences — and advertising experiences as well. But while consumers' rapidly evolving media consumption behavior offers brands opportunity, it also adds complexity. This report outlines what current consumer media consumption and ad spend trends mean to help brands navigate how to best rethink their own media mix to maximize advertising's impact.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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