Trends Report

Tool Up For Digital Store Operations

Applications Best Practices For Integrating Store Operations Into Your Strategy

July 13th, 2015
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
With contributors:
Christopher Andrews , Adam Silverman , Arelai Ephraim , Ian McPherson

Summary

The death of the physical store is a popular, but not completely accurate, story in headlines today. Even as physical stores face pressures from digital channels and competition, the in-store experience is still essential to the retail marketplace. The rise of click-and-collect and in-store returns, together with the vast increase in the volume of promotions and new product introductions, drives an insatiable demand for more accurate, higher volume, and complex in-store tasks. This requires more applications to empower store associates, helping them make the best decisions to win serve and retain customers. This report describes practical approaches for application development and delivery (AD&D) professionals to boost store labor productivity and ultimately drive top-line growth.

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