Skip to main content

Save or Share this Report

For Customer Insights Professionals

Top Performers Commercialize Data Through Insights Services

March 6, 2017

Primary author headshot


Why Read This Report

The data economy is exploding. Many companies have put their data to work internally to improve operational efficiency, service delivery, and ultimately customer experience. But now many customer insights professionals and their peers understand that others could benefit from their data as well and are increasingly taking their data to market. This report delivers an overview of the current trends in data commercialization: who is buying, who is selling, and what offerings are available — from direct data sales to the delivery of data-derived insight services.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Top Performers Recognize The Data Opportunity
  • Data Products And Services Come In Many Forms
  • Demand Grows As Firms Seek New Ways Of Consuming Data
  • Recommendations

  • Explore Data Commercialization Before Your Competitors Do
  • Supplemental Material
  • Related Research Documents

Recommended Research