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For Customer Insights Professionals

Top Performers Commercialize Data Through Insights Services

March 6, 2017

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Why Read This Report

The data economy is exploding. Many companies have put their data to work internally to improve operational efficiency, service delivery, and ultimately customer experience. But now many customer insights professionals and their peers understand that others could benefit from their data as well and are increasingly taking their data to market. This report delivers an overview of the current trends in data commercialization: who is buying, who is selling, and what offerings are available — from direct data sales to the delivery of data-derived insight services.

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Table of Contents

  • Top Performers Recognize The Data Opportunity
  • Data Products And Services Come In Many Forms
  • Demand Grows As Firms Seek New Ways Of Consuming Data
  • Recommendations

  • Explore Data Commercialization Before Your Competitors Do
  • Supplemental Material
  • Related Research Documents

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