Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

Top Retail Tech Trailblazers To Emulate In 2020

Continuous Improvement: The Retail eCommerce Playbook

March 3, 2020

Playbook icon

This is the Continuous Improvement report in The Retail E-Commerce Playbook For 2021.

Why Read This Report

Retailers often look to competitors and other brands that are leading the way in digital transformation for inspiration and ideas on how to execute on top retail initiative investments. For the past year, they flagged five key commerce initiatives — omnichannel, advanced data analytics, personalization, digital store capabilities, and artificial intelligence (AI) — as the top priorities. This report provides examples of brands that are seeing success in these areas, as well as how digital strategy professionals might apply these technologies to their own businesses.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Retailers Ramp Up Investments In Five Key Tech-Enabled Categories
  • Supplemental Material
  • Related Research Documents

Recommended Research