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For Customer Experience Professionals

Top Ways To Combat Survey Fatigue

January 25, 2013


Why Read This Report

Customer experience professionals depend on surveys for their voice of the customer (VoC) and customer experience (CX) measurement programs. But with so many surveys coming at each individual customer, CX pros don't get the response rates and response quality they need for those programs. This report outlines best practices for CX pros to get customers to start — and complete — surveys that produce high-quality actionable data.

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Table of Contents

  • CX Pros Need To Fight Survey Fatigue Now
  • Follow Best Practices To Combat Survey Fatigue

  • CX Pros Need To Compensate For Survey Fatigue
  • Supplemental Material
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