Top Ways To Combat Survey Fatigue

January 25th, 2013

Maxie Schmidt VP, Principal Analyst

Adele Sage

With contributors:

Ron Rogowski , Allison Stone

Summary

Customer experience professionals depend on surveys for their voice of the customer (VoC) and customer experience (CX) measurement programs. But with so many surveys coming at each individual customer, CX pros don't get the response rates and response quality they need for those programs. This report outlines best practices for CX pros to get customers to start — and complete — surveys that produce high-quality actionable data.

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