Save or Share this Report

For eBusiness & Channel Strategy Professionals

Topic Overview: Mobile Strategy Starter Kit

January 21, 2011

Primary author headshot

Authors

Why Read This Report

Mobile will be the most important digital channel for the foreseeable future. Mobile devices have the potential to eclipse fixed devices attached to the Internet in the foreseeable future. They are the devices that consumers carry with them 24x7. Developing experiences for these devices requires strategic planning, new frameworks to evaluate technology decisions and the quality of the experience, and new analytical tools to measure performance. Today, consumer product and service companies are at different stages in developing their mobile strategies, products, and services to engage with consumers. Forrester offers research, data — both consumer surveys and forecasts — and tools that can guide clients through these processes, regardless of where they are on the mobile journey.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Want to know what will happen in 2020? Visit Forrester's Predictions 2020 Hub, where you can read what's coming next in marketing, customer experience, technology, innovation, and more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Tools And Templates

Vendor Selection Aids

vendor selection icon
  • Many Attributes And Open Questions Define Each Stage

Table of Contents

  • Mobile Road Map: The Phases Of Mobile Services Development
  • For More Information
  • Related Research Documents

Recommended Research