Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

Trailblazers Of The Top Five Retail Tech Trends

Leading Retailers Invest In Tech For Customer Experience And Operational Excellence

January 2, 2019


Why Read This Report

Retailers must carefully invest to compete in a growing retail market that is rife with digitally savvy competitors. They are primarily investing in five key commerce tech areas: omnichannel, personalization, analytics, digital store capabilities, and the more nascent artificial intelligence (AI). Some leading retailers have already launched impressive initiatives in these areas — in some cases, with positive results. This report gives digital business strategy pros examples of how to apply these technologies to their own businesses.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Retailers Prioritize CX But Often Fall Short When It's Game Time
  • Customer-Focused Tech Wins 2018 Retailer Investments
  • Recommendations

  • Prioritize Investing To Improve CX Quickly And In Stores
  • Supplemental Material
  • Related Research Documents

Recommended Research