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For eBusiness & Channel Strategy Professionals

Trailblazers Of The Top Five Retail Tech Trends

Leading Retailers Invest In Tech For Customer Experience And Operational Excellence

January 2, 2019

Why Read This Report

Retailers must carefully invest to compete in a growing retail market that is rife with digitally savvy competitors. They are primarily investing in five key commerce tech areas: omnichannel, personalization, analytics, digital store capabilities, and the more nascent artificial intelligence (AI). Some leading retailers have already launched impressive initiatives in these areas — in some cases, with positive results. This report gives digital business strategy pros examples of how to apply these technologies to their own businesses.

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Table of Contents

  • Retailers Prioritize CX But Often Fall Short When It's Game Time
  • Customer-Focused Tech Wins 2018 Retailer Investments
  • Recommendations

  • Prioritize Investing To Improve CX Quickly And In Stores
  • Supplemental Material
  • Related Research Documents

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