Save or Share this Report

For B2B Marketing Professionals

Transform Marketing With A Revenue-Relevant Customer Engagement Strategy

Executive Overview: The Lead-To-Revenue Marketing Playbook

January 7, 2019

Primary author headshot


Playbook icon

This is the Executive Overview in The Lead-To-Revenue Marketing Playbook For 2019.

Why Read This Playbook

The lead-to-revenue (L2R) marketing playbook is for marketers who must power up L2R processes to achieve new customer acquisition, current customer expansion, and overall revenue growth. Lead-to-revenue management (L2RM) allows you to create a new customer engagement model that will transform your marketing organization as you re-engineer sales and marketing processes and leverage new marketing automation software. This playbook provides practical guidance for B2B professionals, whether they're implementing, automating, or refining their L2RM process. Forrester reviews and revises this report periodically for continued relevance and accuracy; we're now updating it to factor in new ideas and content.

Get Access

You can read this complimentary report by registering with Forrester.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Already A Client?

Log in to read this document.

Recommended Research