How To Achieve CX Management Maturity
March 14, 2016
Why Read This Playbook
Eighty-four percent of brands in Forrester's US Customer Experience Index (CX Index™) got "OK" scores or worse from their customers in 2015. This is a clear sign that their current approach to customer experience management (CXM) isn't working. How can companies deliver the right high-quality experiences that they've designed every time? Adopt the six competencies of mature CXM. CX pros can use this playbook to help them drive their company's adoption of those competencies.
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