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For B2C Marketing Professionals

Transition From Multichannel To Omnichannel Digital Media Buying

February 9, 2017

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Why Read This Report

Moving to the next stage of digital media buying maturity requires a plan that aligns digital media buying practices across all six key dimensions of maturity over the long term: strategy, data, analytics and measurement, technology, resources, and processes. This report outlines how marketing leaders should transition from multichannel to omnichannel digital media buying with both short-term easy wins and competitive differentiators.

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