Trends 2009: Master Data Management
Findings From Forrester's August 2009 Global Master Data Management/Data Quality Online Survey
October 23, 2009
Why Read This Report
Forrester continues to witness growing enthusiasm for master data management (MDM) initiatives across all industries, and in many cases those visions are slowly becoming reality. Yet while many large organizations work to either improve an existing MDM solution or implement a new one, MDM still lacks maturity, and data management professionals need to overcome significant barriers to adoption. These barriers have led many to rethink the big bang approach and instead encourage looking at MDM as a multiphase, multiyear investment that can return incremental value within each phase. This report will reference data collected in Forrester's August 2009 Global Master Data Management/Data Quality Online Survey to address these and other MDM trends.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Master Data Management Enthusiasm Runs High
- MDM Maturity Remains Low
- Multiple Approaches To MDM Implementation Exist
- The Leading MDM Tools In Production Today? Customer-Built Legacy Solutions
- Ride The Wave Of Business Enthusiasm For MDM To Increase Your Maturity
- Related Research Documents
Trends 2011: It's Time For The Business To Own Master Data Management Strategies
February 15, 2011 | Rob Karel
Big Data In CPG And Retail
November 19, 2014 | George Lawrie
Sustainably Executing Application Rationalization
July 26, 2013 | Alex Cullen