Advanced Search

Save Or Share This Report

For eBusiness & Channel Strategy Professionals

Trends 2010: eBusiness Teams Reorganize

Teams Shift Into More "Ideal" Structures But Still Struggle For Internal Support

April 12, 2010

Authors

Why Read This Report

Reporting structures are a challenge for any team, and eBusiness is no exception: Finding the right place for eBusiness teams as the Web evolves and grows in importance has been a struggle for most firms. In our latest eBusiness & channel strategy professional research survey, we found that a shift is on in eBusiness organizational models: In late 2008, 42% of respondents to our survey operated teams in a centralized structure, whereas as of late 2009, the shared service model had taken the lead going into 2010. What do panelists believe is the ideal reporting structure? Hint: "Decentralized" barely makes it onto the radar screen. We also learned that, while companies overall seem to really understand the role and relationship of the eBusiness organization to corporate success, support in terms of funding and evangelism is still lacking at most companies, regardless of sales model, industry, or geography.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Also in Collection: 2010 eBusiness And Channel Strategy Trends

Recommended Research