Trends Report

Trends 2011: Cost Of eBusiness Operations And Customer Acquisition

Budgets And Costs Spike For B2B And Financial Services Firms

April 13th, 2011
Carrie Johnson, Chief Product Officer
Carrie Johnson Chief Product Officer
With contributors:
Lily Varon , Zia Daniell Wigder , Andrew Benson

Summary

eBusiness budgets have risen steadily since 2008. In our annual survey of eBusiness and channel strategy professionals, we find that B2B and financial services firms in particular have dramatically increased their spending on customer-facing digital channels and that online customer acquisition costs also rose for these segments. This document explores these costs in detail.

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