Trends Report

Trends 2011: North American Insurance eBusiness And Channel Strategy

Four Trends Dominate The Agendas Of eBusiness Executives

February 8th, 2011
Ellen Carney, Principal Analyst
Ellen Carney Principal Analyst
With contributors:
Beth Hoffman , Benjamin Ensor

Summary

In 2010, US and Canadian insurers got a bounce back in their step. While the North American insurance industry may still not be dancing with joy, the outlook for the year ahead is a lot brighter than a year ago. What should eBusiness and channel executives be thinking about for the new year? Responding to changing business drivers and customer expectations, executives will focus on: the needs of agents and policyholders; the convergence of platforms that will both simplify and complicate engagement models; collaborating, not competing, with agents; and a keen sense of the need for agility as experiences from other industries change consumer expectations for insurance.

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