Trends Report

Trends 2012: North American Insurance eBusiness And Channel Strategy

The Age Of The Customer Drives Four Insurance eBusiness Mega Trends

March 15th, 2012
Ellen Carney, Principal Analyst
Ellen Carney Principal Analyst
With contributors:
Benjamin Ensor , Auke Douwe Veenstra , Douglas Roberge

Summary

Four market forces are putting the squeeze on insurance eBusiness professionals in 2012. What should eBusiness and channel strategy executives be thinking about as they forge ahead this year? This report examines four trends that will influence the 2012 strategies of North American insurance eBusiness teams: Insurance eBusiness executives will become obsessed about their customers; get serious about how to collaborate better with their agents; focus on the infrastructure that supports the digital business; and refine their thinking about what eBusiness means to the insurance ecosystem.

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