Trends Report

Trends 2013: US Retail eBusiness

April 4th, 2013
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Carrie Johnson , Douglas Roberge

Summary

As US online retail continues to grow and capture shopper wallet share, online retail executives must determine the best areas on which to focus their limited resources, particularly given the number of competing yet still unproven areas of investment. Caution is the order of the day, as there are no home runs. Modest investments in devices such as tablets and third-party programs like Google's product-listing ads appear to be productive for many merchants. Other potential areas for investment include cross-channel retail, social commerce, and big data.

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