Trends Report

Trends 2014: Indian CMOs' Technology Spending Plans

CIOs Must Ramp Up Their Marketing Quotient For Effective Collaboration With CMOs

April 16th, 2014
Manish Bahl, null
Manish Bahl
With contributors:
Frederic Giron , Rupika Malhotra

Summary

Forrester, in conjunction with MindForce Research, recently surveyed 101 CMOs in India to understand business and marketing priorities, marketing spending on technology, key tech management and customer experience challenges, and how digital engagement is shaping marketing technology trends in the country. We found that the increasing demands and expectations of digitally empowered customers are redefining the way business is done in India. This report helps CIOs understand why CMOs feel an urgent need to become customer-obsessed leaders, increase their technology spending, and get more directly involved in tech-related decisions. It provides actionable recommendations for CIOs to become more influential and powerful by collaborating effectively with CMOs.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.