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Trends In Brazil's eCommerce Market

How Online Retail In Brazil Is Evolving Differently From Other Major Markets

November 14, 2011

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Authors

  • By Zia Daniell Wigder
  • with Beth Hoffman,
  • Elizabeth Stark,
  • Lily Varon

Why Read This Report

Despite a slowdown in overall economic growth in Brazil, eCommerce continues to charge ahead. Forrester forecasts that online retail revenues in the country, currently US$10 billion, will double over the next five years, with growth in Brazil's online channel set to far outpace growth in traditional retail. Yet Brazil remains a market untapped by most global online retailers: Local players, providing heavily localized payment and delivery options, dominate the landscape. This report provides eBusiness and channel strategy professionals with some of the key trends in this emerging eCommerce market and outlines opportunities for companies interested in tapping into online shoppers in Brazil.

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Table of Contents

  • Brazil Continues To Drive The eCommerce Market In Latin America
  • RECOMMENDATIONS

  • Brazil Presents Opportunities For Global eBusinesses Willing To Adapt
  • Supplemental Material
  • Related Research Documents

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