Trends In Cross-Channel Campaign Management
Emerging Channels Outpace Existing Solutions
April 14, 2010
Why Read This Report
We recently surveyed 167 marketers using cross-channel campaign management (CCCM) solutions about their marketing programs and preferences. Users are generally satisfied with their cross-channel campaign management solutions, but challenges exist — especially around coordinating data and insights across multiple channels.
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Table of Contents
- Marketers Remain Patient With Cross-Channel Campaigns
WHAT IT MEANS
- Marketing Success Depends On More Than Technology
- Supplemental Material
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