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For Customer Insights Professionals

Trends In Cross-Channel Campaign Management

Emerging Channels Outpace Existing Solutions

April 14, 2010

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Why Read This Report

We recently surveyed 167 marketers using cross-channel campaign management (CCCM) solutions about their marketing programs and preferences. Users are generally satisfied with their cross-channel campaign management solutions, but challenges exist — especially around coordinating data and insights across multiple channels.

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Table of Contents

  • Marketers Remain Patient With Cross-Channel Campaigns
  • WHAT IT MEANS

  • Marketing Success Depends On More Than Technology
  • Supplemental Material
  • Related Research Documents

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