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For eBusiness & Channel Strategy Professionals

Trends In India's eCommerce Market

How Online Retail In India Is Evolving Differently From Other Major Markets

August 13, 2012


  • By Zia Daniell Wigder,
  • Manish Bahl
  • with Kelland Willis,
  • Lily Varon

Why Read This Report

India's eCommerce market is at an early stage but is expected to see huge growth over the next four to five years. Over the past 12 months, venture capitalists have invested heavily in India's eCommerce market, new players have emerged, and the eCommerce ecosystem has developed, presenting a huge opportunity for companies willing to work through some of the logistics and payments challenges in India. eBusiness professionals with an interest in the online retail market in India must understand how India differs from other leading eCommerce markets and where hurdles do and don't exist. In this report, we outline some of these local nuances and explain the key trends shaping eCommerce in India.

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Table of Contents

  • India's eCommerce Market Is Small But Will Grow Strongly
  • Payment Options And Fulfillment Are The Key To Localization

  • A Flexible Strategy Is The Key To Success In India's eCommerce Market
  • Supplemental Material
  • Related Research Documents