Trends Report

Trends In Russia's eCommerce Market

Pinpointing Opportunities In Russia's Complex And Dynamic eCommerce Ecosystem

December 3rd, 2013
Martin Gill, VP, Research Director
Martin Gill VP, Research Director
With contributors:
Zia Daniell Wigder , Rebecca Katz

Summary

Russia presents an enormous opportunity for eCommerce professionals eyeing potential international growth. However, as one Russian eBusiness professional told us, "You can make a lot of money here, but you can also lose a lot." eCommerce in Russia is a complex beast — and one not to be underestimated. eBusiness professionals face a significant localization challenge if they hope to take advantage of Russia's thriving, yet chaotic, eCommerce market. This report outlines some of the key consumer and retailer trends in Russia and examines the unique online ecosystem that exists within Russia in order to help eBusiness professionals understand how to launch and grow a retail eCommerce operation in one of the world's fastest-growing markets.

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