Trends 2014: North American Digital Insurance

The Age Of The Customer Mandates Five Actions In 2014
April 22nd, 2014
With Contributors:
Benjamin Ensor
and Audrey Blumstein


Not that long ago, insurers dictated the engagement model for customers. Those days are gone. Now, customers are changing the rules: They are shifting from being passive sideliners and are willing — and able — to play more active and demanding roles acros

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.