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For B2B Marketing Professionals

Turn B2B Marketing Into A Customer-Obsessed Organization

Executive Overview: The B2B Marketing Playbook

December 27, 2017

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This is the Executive Overview in The B2B Marketing Playbook For 2018.

Why Read This Playbook

The next wave of competitive advantage for B2B companies will come from taking swift action based on deepening customer knowledge and delivering what their customers want before their competitors do. This fundamentally changes the role of B2B marketers. They need to evolve from brand stewards, lead generation machines, and sales supporters into architects of customer engagement across the customer life cycle. This playbook provides practical guidance for B2B professionals who are leading and living that transformation.

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