Save or Share this Report

For B2C Marketing Professionals

Twitter Marketers Are Still Looking For Answers

Many Marketers Use The Platform, But Few Have Unlocked Its Full Value

November 5, 2013

Primary author headshot


Why Read This Report

Most companies now market on Twitter, but many say the social network isn't yet delivering business value. Why? Many marketers target the wrong objectives. And Twitter itself must do more — delivering better tools, better training, and better insights into how its platform works. This report examines the areas in which both Twitter and marketers must improve to create a successful partnership and evaluates Twitter's prospects for becoming a more valuable marketing channel.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).