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For B2C Marketing Professionals

Twitter's New Interface Will Drive More Reach For Marketers

Twitter Fuels Future Growth By Focusing On Consumption

September 14, 2010

Authors

  • By Augie Ray
  • with Christine Spivey Overby,
  • Angie Polanco,
  • Nate Elliott

Why Read This Brief

Twitter has just announced a major redesign of its Web site interface, one that will improve usability and increase engagement with tweets. We just sat down with Twitter CEO Evan Williams and COO Dick Costolo to preview the new Web site functionality and to learn what impact this change will have on marketers. The immediate impact is relatively minor; for instance, some users will have to alter their Twitter background graphics. But the long-term effects could be substantial as Twitter focuses on powering growth by improving Twitter consumption — which will in turn make Twitter a more powerful platform for influence marketing.

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