Trends Report

Winning The Payments War Requires Continuous Innovation

Indian Banks Are Relying Upon Digital India To Support Their Game Plan For Payments

February 12th, 2018
Ashutosh Sharma, VP, Research Director
Ashutosh Sharma VP, Research Director
Arnav Gupta, null
Arnav Gupta
With contributors:
Benjamin Ensor , Jacob Morgan , Bill Nagel

Summary

India's government is using digital enablement programs to increase Indians' use of digital tech and transform the economy into one that uses less cash. Digital consumers give banks and financial technology (fintech) firms opportunities to expand their digital payments ecosystems. Fintechs have lower barriers to entry; banks that do not innovate quickly risk missing the chance to build engaging relationships with customers. This report helps digital strategists at banks in India and elsewhere understand how continuous innovation can help them win as their country starts using less cash.

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