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For eBusiness & Channel Strategy Professionals

US B2B eCommerce Will Be Twice The Size Of B2C eCommerce By 2020

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May 5, 2015

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Why Read This Brief

US business-to-business (B2B) retail sold more than $8 trillion in goods in 2014, accounting for roughly half of the US economy's gross domestic product. Although only a fraction of this wholesale business takes place online, the sheer size of the B2B eCommerce market is promising. It is also rapidly changing, thanks to the increasing number of online buyers and growing sophistication of digital networks. By 2020, we expect the US B2B eCommerce market to be worth $1 trillion — twice the size of the US business-to-consumer (B2C) eCommerce market. What's driving this impressive growth? The appeal of cost savings for sellers and convenience for buyers. This report provides eBusiness and channel strategy professionals with the context for and category-level insight into the Forrester Research B2B eCommerce Forecast, 2015 To 2020 (US).

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