Trends Report

US Bankers Want More From Digital Banking

Basics Cut It Online But Bankers Demand More From Mobile Banking

April 30th, 2012
Peter Wannemacher, Principal Analyst
Peter Wannemacher Principal Analyst
Brad Strothkamp, null
Brad Strothkamp
With contributors:
Carrie Johnson , Andrew Benson , Myriam Da Costa

Summary

Digital bankers — online, mobile, or tablet bankers — use basic account features like account balances and transaction histories and find them important. But our analysis of digital bankers reveals that they're also interested in more advanced website functionality like personal financial management and mobile functionality like remote deposit capture and in-store payments. By detailing the features and functionality that digital bankers want from online and mobile banking, this report gives eBusiness and channel strategy professionals valuable inputs for designing and planning their cross-touchpoint strategies.

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