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US Consumers Continue To Show Limited Interest In Mobile Payments

Consumer Interest Is Rising Slightly, But Mainstream Adoption Is Still Far Off

August 27, 2010

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Why Read This Report

In the US, adoption of mobile payments has been virtually nonexistent, although interest is starting to notch upward. Today, 18% of US online adults express interest in mobile payments, and yet less than 6% have ever used any type of mobile payment. Those most interested are young, high-income individuals who spend a lot. Interest also varies by the type of phone a person has, with iPhone owners showing the most interest in mobile payments. Despite rising interest over the past three years, mobile payments are a long way from mainstream adoption in the US because current mobile payment offerings lack a clear promise of superior benefits to consumers — or a business model that addresses the needs of all the players in the payments ecosystem.

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