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For Customer Insights Professionals

US Consumers' Morning Mobile Moments

The Predictive Power Of Early-Morning App Usage

February 7, 2017

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Why Read This Brief

Our morning routines allow us to set the tone for the rest of the day. Given our proximity to our smartphones and tablets, our behavior on these devices often defines our morning routines. While we usually stick to established behaviors, every so often we break from these patterns and open the door to unique morning mobile moments. This report helps customer insights professionals understand mobile mornings, gives them insights into when and why they occur, and provides actionable recommendations for preparing and engaging customers during these moments.

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Table of Contents

  • Consumers' First Mobile Activities Influence Their Entire Morning
  • Consumers' Early-Morning Mobile Activities Follow A Clear Routine
  • Marketers Can Influence Consumers' Less Frequent Activities
  • Marketers Should Cater To Early-Morning Mobile Shoppers
  • Recommendations

  • Seize The Opportunity That Mobile Moments Present In The Morning
  • Supplemental Material
  • Related Research Documents

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