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For eBusiness & Channel Strategy Professionals

US Credit Card Issuers Need To Demonstrate Customer Advocacy

If Issuers Don't Change, Customer Advocacy Will Be Imposed On Them

May 6, 2009


Why Read This Brief

The US credit card industry faces the prospect of substantial changes to permissible practices and fee levels as a result of forces that have come together from several directions over the past few months. Product strategists face the prospect of tighter profit margins and more restrictive operations. Credit card issuers need to position themselves as customer advocates — and soon — or risk losing market share to new competitors amidst increasingly strident calls for change.

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