Trends Report

US Database Marketing Service Providers: Alternatives To Consider

July 13th, 2011
Fatemeh Khatibloo, null
Fatemeh Khatibloo
With contributors:
Dave Frankland , Allison Smith

Summary

The database marketing service provider (MSP) market continues to evolve, with a variety of entrants competing for space. Forrester's recent evaluation, "The Forrester Wave™: US Database Marketing Service Providers, Q1, 2011" focused on the top vendors in the market. But a host of smaller and emerging players offer compelling hosted marketing database services. In this report, we identify four subcategories of providers and highlight the capabilities of representative firms: ClickSquared, Direct Partners, Metrics Marketing Group, and Sigma Marketing Group.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.