Forecast Report

US Market Forecast: Mobile Engagement Automation

Mobile Messaging Usage And Revenue Expanded During The Pandemic

April 8th, 2021
Julie Ask, null
Julie Ask
With contributors:
Emily Collins , Stephanie Liu , Joe Stanhope , Nicole Murgia , Cole Walsh , Andrew Bartels , Christine Turley

Summary

Forrester forecasts that spend on mobile engagement automation (MEA) in the United States will top $1.2 billion in 2020, with a projected growth rate of 27% over the next three years. This report offers a snapshot of how the mobile messaging market has changed over the last year and where we expect future revenue growth to come from.

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