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For eBusiness & Channel Strategy Professionals

US Mobile Commerce 2007: Low Reception

The State Of Retail's Newest Channel

March 14, 2007

Authors

  • By Tamara Mendelsohn
  • with Nikki Baird,
  • Carrie Johnson,
  • Christine Spivey Overby,
  • Brian Tesch

Why Read This Report

After taking root throughout European and Asian countries, mobile commerce finally made it onto the radar of US retailers in 2006. US retailers shouldn't expect ground-breaking performance or a big bang with the arrival of retail's newest channel, but the time is right for retailers with a young customer base to begin experimenting with mobile shopping search and purchasing.

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Table of Contents

  • The Multichannel Imperative Extends To Mobile
  • Three Early Stages Of Mobile Commerce
  • RECOMMENDATIONS

  • Channel Managers Should Prepare For Mobile Shopping — Especially Search
  • Related Research Documents