Forecast Report

Multiscreen Shopping Experiences And Key Partnerships Drive US Mobile Commerce

Highlights From The US Mobile Phone And Tablet Commerce Forecast, 2015 To 2020

October 1st, 2015
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Martin Gill , Susan Wu , Laura Naparstek , Nicole Lesperance

Summary

Commerce on mobile devices continues to grow rapidly. Forrester projects that retail sales on smartphones and tablets will total $115 billion in 2015. This report provides a forecast of smartphone and tablet retail sales through 2020, as well as an analysis of the drivers of growth and recommendations for eBusiness professionals to effectively address this shift in increasing web traffic and sales from mobile devices.

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