US Mobile Search And Display Forecast, 2010 To 2015

October 27th, 2010

Melissa Parrish

With contributors:

Sarah Glass , Emily Riley , Jennifer Wise

Summary

Mobile marketing dollars will near $2.8 billion with mobile search and display each representing 6% of interactive marketing spend in 2015 as marketers get their footing in the rapidly growing mobile market. With 36% of total US consumers expected to use the mobile Internet by 2015, mobile search and display advertising spend will increase despite considerable challenges.

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