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US Online Hispanics: A Demographic Overview

North American Technographics®

February 26, 2013

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Why Read This Brief

This demographic overview highlights the unique behaviors and attitudes that characterize US online Hispanics compared with their non-Hispanic peers. US online Hispanics lead the way in mobile device adoption — smartphones and tablets — using them to stay connected to the Internet and social networks. Combined with their highly active social behaviors and relatively positive attitudes toward brand interaction on social networks, US online Hispanics present a unique opportunity for companies seeking to leverage targeted, culturally relevant social marketing strategies.

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