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For eBusiness & Channel Strategy Professionals

US Online Holiday Retail Forecast, 2011

November 11, 2011

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  • By Sucharita Mulpuru
  • with Patti Freeman Evans,
  • Benjamin Zeidler,
  • Amelia Martland,
  • Myriam Da Costa,
  • Douglas Roberge

Why Read This Report

Forrester expects US holiday season online retail sales to grow 15% year over year. While the possibility of a double-dip recession remains, consumers are continuing to increase their use of the Web through new devices, on key dates, and with the explicit intention of saving money. Retailers must execute around these key trends and touchpoints to maximize their holiday sales.

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