US Online Holiday Retail Forecast, 2011
November 11, 2011
Why Read This Report
Forrester expects US holiday season online retail sales to grow 15% year over year. While the possibility of a double-dip recession remains, consumers are continuing to increase their use of the Web through new devices, on key dates, and with the explicit intention of saving money. Retailers must execute around these key trends and touchpoints to maximize their holiday sales.
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