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US Online Sales Will Prop Up Retail During The Holidays

ForecastView Document

November 25, 2015

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  • By Susan Wu

Why Read This Brief

Although annual retail sales in the US have been slower than anticipated in 2015, online sales continue to grow and we expect them to increase healthily this holiday season. Forrester expects US households to spend $95.5 billion online during the holiday season, growing 11% over last year. eCommerce accounts for 10% of retail spend annually in the US — but 14% of spending during November and December. This report examines the drivers and inhibitors of online holiday season shopping in the US and provides insights into Forrester's Online Holiday Retail Sales Forecast, 2015 (US).

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