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US Young Professionals: A Demographic Overview

North American Technographics®

November 26, 2012

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Why Read This Brief

In this demographic overview, we take a look at US young professionals — an ambitious group that seems to embody the "work hard, play hard" lifestyle. Forrester defines young professionals as adults ages 18 to 34 who have a four-year degree and are employed full time. Forty percent of them agree that they are very competitive when it comes to their career, and they have a higher average household income than their young nonprofessional counterparts. Only about a quarter of young professionals have children to look after, giving them significant spending power. This demographic overview highlights how this group feels about technology and how they use it for entertainment and shopping.

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