Advanced Search

Save Or Share This Report

For eBusiness & Channel Strategy Professionals

US eCommerce: 2008 To 2012

May 6, 2008

Primary author headshot

Authors

Why Read This Report

US online retail reached $175 billion in 2007 and is projected to grow to $335 billion by 2012. Business-to-consumer (B2C) eCommerce continues its double-digit year-over-year growth rate, in part because sales are shifting away from stores and in part because online shoppers are less sensitive to adverse economic conditions than the average US consumer. Despite the continued growth of the channel, online retailers face several challenges to growth: Online stores are broadly perceived as a second choice for shoppers, online retail is becoming increasingly seasonal, and online shoppers rarely admit to browsing, which can drive valuable incremental dollars during their Web shopping experiences.

Get Access

This document is not available for individual purchase. Become a client to get access to this document and more Forrester research, aligned to leadership roles across business and technology management.

Recommended Research