Report

US Marketers: Stay Ahead Of 2D Bar Code Adoption

Start Piloting Now To Be Prepared To Benefit From Growing Consumer Use
November 14th, 2011
With Contributors:
Jennifer Wise
Elizabeth Shaw
and Elizabeth Komar

Summary

The 2D bar code is a promising mobile marketing tactic: It provides marketers a quick way to bridge the offline-online gap and enhance consumer engagement with their target audience anytime, anywhere through their smartphones. And with the increasing prol

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