Trends Report

US Mobile Commerce 2007: Low Reception

The State Of Retail's Newest Channel

March 14th, 2007
Tamara Mendelsohn
With contributors:
Carrie Johnson , Nikki Baird , Christine Overby , Brian Tesch


After taking root throughout European and Asian countries, mobile commerce finally made it onto the radar of US retailers in 2006. US retailers shouldn't expect ground-breaking performance or a big bang with the arrival of retail's newest channel, but the time is right for retailers with a young customer base to begin experimenting with mobile shopping search and purchasing.

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