US Mobile Commerce 2007: Low Reception

The State Of Retail's Newest Channel

March 14th, 2007
With contributors:
Carrie Johnson, Nikki Baird, Christine Overby, Brian Tesch


After taking root throughout European and Asian countries, mobile commerce finally made it onto the radar of US retailers in 2006. US retailers shouldn't expect ground-breaking performance or a big bang with the arrival of retail's newest channel, but the time is right for retailers with a young customer base to begin experimenting with mobile shopping search and purchasing.

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