Report

US TV Ad Spending Forecast, 2009 To 2014

Cable And Advanced TV Advertising Drive Return To Modest Growth
January 15th, 2010
With Contributors:
Kim Le Quoc
and Jean-Yves Lugo

Summary

Television remains the dominant mass medium in the US, and TV ad spending is usually the biggest line item in consumer marketers' budgets. Spending has been down lately, primarily due to the recession rather than marketing mix shifts. As the economy recov

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